🏆 RESULTS
🚀 A Look Inside an Ongoing Campaign
We’re currently partnering with a multi-location hospitality group operating upscale restaurants, rooftop bars, and all-day cafés in NYC. While their venues were already well known, they lacked a proactive system for consistently bringing in qualified private event leads.
Together, we’ve built a scalable outbound strategy that continues to deliver results and evolve every month.
📉 The Challenge
Before working with us, the group had:
No outbound lead generation infrastructure
Limited data on who to target and how
Event sales growth that had plateaued year-over-year
They needed a partner to own outbound strategy and execution—end to end.
💡Our Approach
As an ongoing partner, we’ve built and now manage a complete outbound sales system tailored to their team, tools, and targets.
1. Data-Driven Prospecting
Defined ideal buyer personas: corporate planners, HR teams, executive assistants
Verified and segmented lead data by industry and event profile
Created a dynamic targeting system that updates monthly
2. High-Converting Outreach
Tested and refined email messaging based on engagement data
Actively manage deliverability, domain setup, and sender health
Track responses and adapt in real time for performance lift
3. Sales Infrastructure
Built a custom follow-up system alongside Tripleseat
Delivered qualified leads directly to the internal sales team
Developing a custom CRM layer to improve long-term visibility and pipeline tracking
📊 The Results So Far
In the first quarter after setup:
318 positive engagements
21 site visits booked
$68K in booked private event revenue
$55K in active outbound pipeline
20% YoY increase in total Q1 event sales
And we're just getting started!
💬 From the Event Sales Director
“Ray and his agency have become an indispensable part of our event sales team. His digital tools and innovative strategies for lead generation have revolutionized our outreach process—and redefined our overall sales strategy.”
— Event Sales Director, Multi-Location NYC Hospitality Group
🔄 The Partnership Continues
We continue to run, manage, and expand this outbound system month to month. New campaigns, improved targeting, and enhanced sales tools are already underway to support long-term growth.